The Power of Keyword Focus & Content in SEO

Key Takeaways:

• High-quality content with strategic keywords is created to drive engagement and rankings.

• Long-tail keywords are used to attract qualified traffic with higher conversion potential.

• Walnut Web Optimization’s affordable services are tailored to deliver content and keyword strategies for Spokane clients.

Content & Keywords: SEO's Backbone

Your SEO strategy hinges on keyword-accurate content as its backbone. High-quality, relevant content is necessary to effectively engage with your audience. This tells search engines that your website is a valuable resource, and they will show it more regularly as a result. For your small business, blog posts about industry trends or strategic landing pages are effective in developing strategic content. For a non-profit, your success stories and targeted resource pages are also helpful for content growth.

A Careful, Informed Approach

It is also critical to balance content to align with user intent and search engine algorithms. Keyword overstuffing has to be avoided, as it actually harms rankings. While the idea of including every related keyword on a webpage seems logical, high-performing keywords can actually be drowned out by a lot of unhelpful ones. It is also not enough to simply include keywords that you think people are searching. This is a great start, but conducting effective keyword research helps to pinpoint the actual terms which your audience uses.

Using specific, market informed keywords helps to communicate the purpose of your site to search engines. Without this approach, search engines can misunderstand the intent of your site. As a result, the handshake that you are hoping to make between your website and your client becomes very difficult. Using researched keywords helps to ensure that your local organization connects with those who need your services or cause the most.

Considering Your Community & Clients

Perfectly crafted content does not help if your community is not able to find what you have written! Adding strategic, keyword-rich content is necessary for your audience to find your content. This approach makes it easier for your organization to rank higher on search results. It also helps to attract the right people in your local area. Further, keeping your content authentic, engaging, and relevant—whether it is a blog post, a menu, or a service guide—goes a long way to keeping your audience returning.

We recommend that you keep your website fresh with regular updates, such as event announcements or tips tailored to your community’s needs. This signals that your site is active and valuable to search engines, and it communicates the same to people who are on your site! This approach has been shown to drive more clicks, calls, and conversions, and is very important to a site's SEO. Keep in mind, 75% of users never scroll past the first page of search results. Thus, constantly improving SEO and keyword targeting is important to stay at the top of your audience's searches.

How Can We Help?

Through our affordable services, on-page elements are optimized to align with targeted keywords. We do the research, identifying competitive and strategic keywords to put your page where your audience expects you to be. Keyword-rich content will be developed and suggested, and we will partner with you to ensure that your voice comes through in everything. This helps your business or non-profit to rank higher in searches. The result? You begin to attract more of the right clients.

By leveraging Walnut Web Optimization’s expertise, your content will be crafted to not only rank well but also position your organization as a trusted, local resource. Regular website updates will be done for you, freeing you up to focus on your business and your clients! We leverage informative, well-structured content to enhance user experience and boost SEO. We are convinced that using targeted, market researched keywords is what drives results. Whether you’re running a Spokane café, a non-profit, or any other type of business, the power of content and keywords can be harnessed to ensure you’re found and remembered by your community.

Contact Us Today! We are excited to partner with your local business, helping your clients meet you exactly where they expect you to be!